IT WAS NEVER ABOUT CARS
LOOK MOM I DID A THING!
IT WAS ABOUT EMOTION, CULTURE & COMMUNITY
2-Wheel Porsche & Aksel Svindal in the Heart of Norway!
11. Dezember 2025
Written by: Mathis Maass
Precision Engineering meets Raw Nature.
We flew to Oslo to shoot the Porsche Lifestyle eBike with Aksel Svindal and in case you haven't been, Norway is basically a screensaver that's been turned into a country. Even inside Oslo, you walk ten minutes and suddenly you're in a National Geographic documentary. Dense forests, fast rivers, glassy lakes. Nature judging you for wearing the wrong jacket.
Porsche wanted natural images. Real dirt, real weather, real effort. None of that clean, over-polished campaign stuff. Which, conveniently, happens to be our specialty. The plan was simple: Aksel would ride, we'd chase…..and that's exactly what we did. Through mud, rain and fog or how we say in Germany „Über Stock und über Stein".
We started before sunrise to catch that pale morning light creeping through the trees. The goal was to follow a full-day story are: loading the bike at dawn, pushing through trails and climbs during the day, taking a break somewhere between moss and mist and ending at sunset. If there's anyone who knows how to make a performance product look good in motion, it's Aksel Svindal. You can tell instantly that he's a professional athlete. The way he moves, the rhythm, the focus. That man has been carved out of athletic granite and makes an uphill trail look like a fun little warm-up". Even when it started pouring rain, Aksel just grinned and kept pushing. No complaints, just full send.
Precision Engineering meets Raw Nature.
We flew to Oslo to shoot the Porsche Lifestyle eBike with Aksel Svindal and in case you haven't been, Norway is basically a screensaver that's been turned into a country. Even inside Oslo, you walk ten minutes and suddenly you're in a National Geographic documentary. Dense forests, fast rivers, glassy lakes. Nature judging you for wearing the wrong jacket.
Porsche wanted natural images. Real dirt, real weather, real effort. None of that clean, over-polished campaign stuff. Which, conveniently, happens to be our specialty. The plan was simple: Aksel would ride, we'd chase…..and that's exactly what we did. Through mud, rain and fog or how we say in Germany „Über Stock und über Stein".
We started before sunrise to catch that pale morning light creeping through the trees. The goal was to follow a full-day story are: loading the bike at dawn, pushing through trails and climbs during the day, taking a break somewhere between moss and mist and ending at sunset. If there's anyone who knows how to make a performance product look good in motion, it's Aksel Svindal. You can tell instantly that he's a professional athlete. The way he moves, the rhythm, the focus. That man has been carved out of athletic granite and makes an uphill trail look like a fun little warm-up". Even when it started pouring rain, Aksel just grinned and kept pushing. No complaints, just full send.
The Porsche eBike itself was a beast. Quiet, powerful and built like a piece of machinery that belongs next to a 911 in your garage. Watching it move through that Nordic terrain made perfect sense. Precision engineering meeting raw nature. One of my favorite moments was flying the FPV drone through the forest behind Aksel. The DJI Avata 2 held its signal far longer than expected, allowing us to chase him for minutes at a time as he tore through puddles and roots. It was fast, chaotic and very, very fun... right until I had drone crash 3 of the year and it was time to safe the equipment from the heavy rain.
By the time the sun disappeared behind the pines, we'd been out there for quite some time. Everyone was drenched, batteries dead, fingers numb but the footage looked incredible. Rain, fog, mud, motion. Everything Porsche wanted and nothing that looked staged.
The Porsche eBike itself was a beast. Quiet, powerful and built like a piece of machinery that belongs next to a 911 in your garage. Watching it move through that Nordic terrain made perfect sense. Precision engineering meeting raw nature. One of my favorite moments was flying the FPV drone through the forest behind Aksel. The DJI Avata 2 held its signal far longer than expected, allowing us to chase him for minutes at a time as he tore through puddles and roots. It was fast, chaotic and very, very fun... right until I had drone crash 3 of the year and it was time to safe the equipment from the heavy rain.
By the time the sun disappeared behind the pines, we'd been out there for quite some time. Everyone was drenched, batteries dead, fingers numb but the footage looked incredible. Rain, fog, mud, motion. Everything Porsche wanted and nothing that looked staged.
Would we do it again?
Yes! But maybe with thermal underwear next time.
Honestly a day spent shooting with Porsche Lifestyle and Aksel Svindal in the middle of a rainy Norwegian forest?
It doesn't get much better than that.
