IT WAS NEVER ABOUT CARS
LOOK MOM I DID A THING!
IT WAS ABOUT EMOTION, CULTURE & COMMUNITY
Mercedes Ice Experience 2025
A Fever Dream on Ice
16. Juli 2025
Written by: Fynn Maass
Onwards to Lachsland
Sorsele, Sweden, just below the Arctic Circle is home to Mercedes’ frozen playground: a massive ice track carved into a lake, built for one reason and one reason only, drifting.
Officially, it's marketed as “driver safety training.” Unofficially, it’s three days of sliding rear-wheel-drive AMGs across a frozen lake while pretending you’re in a Scandinavian version of Fast & Furious. Naturally, we said yes.
Getting there was an experience in itself. Three flights. The last one in a plane roughly the size of a shoebox, flying through a snowstorm, before touching down on a frozen lake. I may have screamed a little.
We came armed to the teeth with gear: analog cameras for that gritty stills aesthetic, a VCR for vintage vibes, FPV drones for maximum chaos, and our usual digital kit.
The plan was clear: film everything, eat as many different animals as possible and post everything!
Drifting an AMG over a frozen lake feels like cheating physics. Between corner entries that felt like entering hyperspace and throttle kicks that made the back end wag like a happy labrador, it was hard not to smile.
Onwards to Lachsland
Sorsele, Sweden, just below the Arctic Circle is home to Mercedes’ frozen playground: a massive ice track carved into a lake, built for one reason and one reason only, drifting.
Officially, it's marketed as “driver safety training.” Unofficially, it’s three days of sliding rear-wheel-drive AMGs across a frozen lake while pretending you’re in a Scandinavian version of Fast & Furious. Naturally, we said yes.
Getting there was an experience in itself. Three flights. The last one in a plane roughly the size of a shoebox, flying through a snowstorm, before touching down on a frozen lake. I may have screamed a little.
We came armed to the teeth with gear: analog cameras for that gritty stills aesthetic, a VCR for vintage vibes, FPV drones for maximum chaos, and our usual digital kit.
The plan was clear: film everything, eat as many different animals as possible and post everything!
Drifting an AMG over a frozen lake feels like cheating physics. Between corner entries that felt like entering hyperspace and throttle kicks that made the back end wag like a happy labrador, it was hard not to smile.
Mercedes didn’t just throw us cars and hope for the best. They layered the experience with a healthy dose of Nordic madness. First night: elk for dinner. Yes, elk. Delicious. Next morning? Lox and black coffee before hammering AMGs around again. Then snowmobiles, actual ones. Imagine ripping through untouched Scandinavian forests, across frozen lakes, just holding on for dear life. Snowmobiles are basically torpedoes with handlebars. Absolutely mental and one of the best experiences of my life.
We capped that day with reindeer burgers. Then came the dogsled tour, four absolute legends: Roscoe, Danny Brown, Marv, and Cliff pulled Hanna through the tundra while I got to mush. If you’ve never driven a sled led by four furry rocket ships at -10°C, you’re missing out. Highlight of a lifetime.
Mercedes didn’t just throw us cars and hope for the best. They layered the experience with a healthy dose of Nordic madness. First night: elk for dinner. Yes, elk. Delicious. Next morning? Lox and black coffee before hammering AMGs around again. Then snowmobiles, actual ones. Imagine ripping through untouched Scandinavian forests, across frozen lakes, just holding on for dear life. Snowmobiles are basically torpedoes with handlebars. Absolutely mental and one of the best experiences of my life.
We capped that day with reindeer burgers. Then came the dogsled tour, four absolute legends: Roscoe, Danny Brown, Marv, and Cliff pulled Hanna through the tundra while I got to mush. If you’ve never driven a sled led by four furry rocket ships at -10°C, you’re missing out. Highlight of a lifetime.
You really think they can’t top that and then… a full-on Sámi tipi dinner, no electricity, traditional cooking, lots of game meat, and stories around the fire. And just when we thought it was over, Mercedes strapped us into vintage rally cars and launched us into the night for passenger-lap sprints across the ice track. Picture being catapulted sideways at 120 km/h, on ice, in the dark, with just rally lights and blind faith. Holy shit doesn’t begin to cover it and I’m still in love. From flying drones out in the freezing wind to chasing huskies through the snow, this wasn’t just a content trip, it was a fever dream on ice.
