IT WAS NEVER ABOUT CARS
LOOK MOM I DID A THING!
IT WAS ABOUT EMOTION, CULTURE & COMMUNITY
OONOO / SIRÈNE x Adidas for International Women’s Day
15. Juli 2025
Written by: Mathis Maass
For International Women’s Day 2025, Adidas teamed up with Danish safety-tech brand OONOO / SIRÈNE for a community run at the Adidas Sports Base in Berlin.
Running shoes, strong coffee, and a crowd of women who could outrun your excuses.
Empowerment starts with feeling safe. Especially when you’re jogging at night and your only backup is a playlist called “murder podcasts and motivation.”
SIRÈNE is a pocket-sized piece of safety. One press, and it silently shares your live location with pre-set contacts through a secure app.
Mathis and I left Hamburg around lunchtime. Destination: Berlin. First stop? SIRÈNE HQ, where we met founder Caroline Lilloer who was running in the event.
Naturally, we caught her “getting ready” moment and shot two Reels, plus product stills, designed to slide seamlessly into the scroll-happy world of Instagram.
For International Women’s Day 2025, Adidas teamed up with Danish safety-tech brand OONOO / SIRÈNE for a community run at the Adidas Sports Base in Berlin.
Running shoes, strong coffee, and a crowd of women who could outrun your excuses.
Empowerment starts with feeling safe. Especially when you’re jogging at night and your only backup is a playlist called “murder podcasts and motivation.”
SIRÈNE is a pocket-sized piece of safety. One press, and it silently shares your live location with pre-set contacts through a secure app.
Mathis and I left Hamburg around lunchtime. Destination: Berlin. First stop? SIRÈNE HQ, where we met founder Caroline Lilloer who was running in the event.
Naturally, we caught her “getting ready” moment and shot two Reels, plus product stills, designed to slide seamlessly into the scroll-happy world of Instagram.
Adidas Sports Base Berlin: Built for Movement
The Adidas Sports Base in Berlin isn’t just some urban gym. It’s a content creator’s playground disguised as a sports venue.
Community events, workouts, art installations, and on this day a sea of runners with excellent sock choices.
We filmed with handhelds, drones, and the occasional sprint to get the shot. No one warned us that the best angles involved actual cardio.
Same-Day Content or It Didn't Happen
We packed up, drove home, and by sunrise in Hamburg, the first batch of footage was already delivered.
No fancy edit suites. No weeks of dithering.
Just fast, sharp, branded content ready for social.
Adidas Sports Base Berlin: Built for Movement
The Adidas Sports Base in Berlin isn’t just some urban gym. It’s a content creator’s playground disguised as a sports venue.
Community events, workouts, art installations, and on this day a sea of runners with excellent sock choices.
We filmed with handhelds, drones, and the occasional sprint to get the shot. No one warned us that the best angles involved actual cardio.
Same-Day Content or It Didn't Happen
We packed up, drove home, and by sunrise in Hamburg, the first batch of footage was already delivered.
No fancy edit suites. No weeks of dithering.
Just fast, sharp, branded content ready for social.
Why This One Mattered
Safety is not a luxury.
For many women, it’s a baseline requirement for something as basic as a run after work.
SIRÈNE helps to make that easier.
And our job? Help spread that message without making it feel like an ad sandwiched between protein bar promos and awkward influencer dances.
