IT WAS NEVER ABOUT CARS
LOOK MOM I DID A THING!
IT WAS ABOUT EMOTION, CULTURE & COMMUNITY
Pegador Streetwear
High-Speed Fashion
Written by: Mathis Maass
When Pegador Streetwear called, they didn’t ask for a long pitch deck or a three week preproduction schedule. What they needed was fast, high quality social media content for their Everyday Ambition Collection and they needed it now.
When Pegador Streetwear called, they didn’t ask for a long pitch deck or a three week preproduction schedule. What they needed was fast, high quality social media content for their Everyday Ambition Collection and they needed it now.
From initial call to final shot, we had just 28 hours. That’s all it took to prep, shoot and start delivering assets that would hit Instagram, TikTok and beyond with exactly the kind of visual punch Pegador is known for.
We packed up our gear, hit the road to Münster and turned a spontaneous, drizzly Thursday into a sleek streetwear production that proved one thing: good content doesn’t need months of planning, it needs good people, great instincts and a bit of fuel in the tank.
While photographer Dominik handled stills for the editorial campaign, we captured high performing vertical video for Pegador’s digital platforms. We shot everything with a compact gimbal rig to match the dynamic, fast paced vibe of the urban fashion scene.
We weren’t chasing cinematic perfection. We were chasing relevance. Movement. Attitude.
Minimal Planning, Maximum Output.
There was no script. No hour long lighting setup. No storyboard taped to a wall. Just a mood, a couple of visual references and a shared commitment to deliver.
Between takes, I shot a handful of behind-the-scenes photos. Authentic, low lift content that worked just as well in stories as it did in Pegador’s internal asset library. We didn’t overthink it, and that’s exactly why it worked.
What this shoot proved is something everyone in modern fashion marketing needs to hear: Speed doesn't kill quality. In fact, it may be the secret to staying relevant.
In a world where timelines are shrinking and attention spans even more so, being able to concept, shoot, edit and publish high quality fashion content in under 48 hours isn’t just impressive, it’s necessary.
Pegador got the assets they needed. Clean, punchy, brand aligned and we got a reminder that fashion content doesn’t need to be complicated to be good.
What this shoot proved is something everyone in modern fashion marketing needs to hear: Speed doesn't kill quality. In fact, it may be the secret to staying relevant.
In a world where timelines are shrinking and attention spans even more so, being able to concept, shoot, edit and publish high quality fashion content in under 48 hours isn’t just impressive, it’s necessary.
Pegador got the assets they needed. Clean, punchy, brand aligned and we got a reminder that fashion content doesn’t need to be complicated to be good.
From initial call to final shot, we had just 28 hours. That’s all it took to prep, shoot and start delivering assets that would hit Instagram, TikTok and beyond with exactly the kind of visual punch Pegador is known for.
We packed up our gear, hit the road to Münster and turned a spontaneous, drizzly Thursday into a sleek streetwear production that proved one thing: good content doesn’t need months of planning, it needs good people, great instincts and a bit of fuel in the tank.
While photographer Dominik handled stills for the editorial campaign, we captured high performing vertical video for Pegador’s digital platforms. We shot everything with a compact gimbal rig to match the dynamic, fast paced vibe of the urban fashion scene.
We weren’t chasing cinematic perfection. We were chasing relevance. Movement. Attitude.
Minimal Planning, Maximum Output.
There was no script. No hour long lighting setup. No storyboard taped to a wall. Just a mood, a couple of visual references and a shared commitment to deliver.
Between takes, I shot a handful of behind-the-scenes photos. Authentic, low lift content that worked just as well in stories as it did in Pegador’s internal asset library. We didn’t overthink it, and that’s exactly why it worked.
