IT WAS NEVER ABOUT CARS
LOOK MOM I DID A THING!
IT WAS ABOUT EMOTION, CULTURE & COMMUNITY
Porsche Gipfeltreffen
Theres vomit on my sweater already
Written by: Fynn Maass
Five days, five countries, and one Porsche that could probably out-accelerate most small aircrafts. Thanks to Hanna Schönwald, who got the invite, I joined the Porsche Gipfeltreffen, a rolling roadshow for the brand’s most dedicated community members.
The route: Stuttgart to Nice.
The idea: drive like hell by day and share it with the world by night.
Five days, five countries, and one Porsche that could probably out-accelerate most small aircrafts. Thanks to Hanna Schönwald, who got the invite, I joined the Porsche Gipfeltreffen, a rolling roadshow for the brand’s most dedicated community members.
The route: Stuttgart to Nice.
The idea: drive like hell by day and share it with the world by night.
We were assigned a Taycan Turbo S, a car that redefines acceleration in a way that makes your stomach politely ask to be excused. With over 900 horsepower, it’s basically a silent battering ram with adaptive cruise control. Riding shotgun through the Schwarzwald while Hanna drove like she was being chased by the Nürburgring itself was thrilling… until I decided to multitask. In a moment of genius (read: stupidity), I tried flying an FPV drone out of the passenger window while barrelling through mountain switchbacks. Within minutes, I was green. One minute later, the drone yeeted itself into a pine tree and ceased to exist. A tragic end. But it looked pretty cool on camera. Worth it? Probably.
We didn’t come unprepared, though. Weeks before the trip, Hanna and I mapped out a complete content plan so tight it could’ve filed taxes. We knew what each day needed to look like, what kind of formats to shoot, and how to translate a moving convoy of high-performance machines into storytelling for Instagram.
I shot photos on the go, edited in the car when I could, and every night we stitched together recap Reels that felt fast-paced but personal. And to keep things visually interesting, we mixed it up: digital stills, grainy camcorder footage, even some nostalgic tape-deck vibes just because it looked great on mobile. That mix gave everything more texture, more character. Not just another “here’s a car” video, but something you could actually feel. What struck me most was how many people watching from the outside had no clue what this Gipfeltreffen even was. We got flooded with questions: is this public? Is this a rally? Is Porsche launching something new? It felt like the event was massive for those attending, but barely visible to those following. That’s where our work really mattered. Through Hanna’s Reels, Stories, and real-time posts, we tried to fill that gap, to show the feeling of being there, without making it feel exclusive or performative. It wasn’t about flexing; it was about bringing people along for the ride.
There’s something deeply absurd and deeply satisfying about shooting high-speed content in a €200,000 EV while trying not to throw up your lunch. But what really stuck with me wasn’t the driving or even the gear. It was how much the entire idea of when you post content has changed.
This wasn’t a shoot-edit-wait project. This was a moving target. If we had posted everything three days later, no one would’ve cared. That urgency didn’t water down the work, it sharpened it. You shoot tighter, edit smarter, and cut the fluff.
The Gipfeltreffen wasn’t just a dream drive, it was a stress test for creativity under pressure. A reminder that in the world of social storytelling, speed isn’t the enemy of quality. It’s part of the equation.
All in all the Porsche Gipfeltreffen was one of the best weeks of my life. I got to spend much time with people I hold dear and admire and common!!!! Driving Europes best, most exiting roads 5 days straight??? In a Porsche?? It doesn’t get any better than that!
There’s something deeply absurd and deeply satisfying about shooting high-speed content in a €200,000 EV while trying not to throw up your lunch. But what really stuck with me wasn’t the driving or even the gear. It was how much the entire idea of when you post content has changed.
This wasn’t a shoot-edit-wait project. This was a moving target. If we had posted everything three days later, no one would’ve cared. That urgency didn’t water down the work, it sharpened it. You shoot tighter, edit smarter, and cut the fluff.
The Gipfeltreffen wasn’t just a dream drive, it was a stress test for creativity under pressure. A reminder that in the world of social storytelling, speed isn’t the enemy of quality. It’s part of the equation.
All in all the Porsche Gipfeltreffen was one of the best weeks of my life. I got to spend much time with people I hold dear and admire and common!!!! Driving Europes best, most exiting roads 5 days straight??? In a Porsche?? It doesn’t get any better than that!
We were assigned a Taycan Turbo S, a car that redefines acceleration in a way that makes your stomach politely ask to be excused. With over 900 horsepower, it’s basically a silent battering ram with adaptive cruise control. Riding shotgun through the Schwarzwald while Hanna drove like she was being chased by the Nürburgring itself was thrilling… until I decided to multitask. In a moment of genius (read: stupidity), I tried flying an FPV drone out of the passenger window while barrelling through mountain switchbacks. Within minutes, I was green. One minute later, the drone yeeted itself into a pine tree and ceased to exist. A tragic end. But it looked pretty cool on camera. Worth it? Probably.
We didn’t come unprepared, though. Weeks before the trip, Hanna and I mapped out a complete content plan so tight it could’ve filed taxes. We knew what each day needed to look like, what kind of formats to shoot, and how to translate a moving convoy of high-performance machines into storytelling for Instagram.
I shot photos on the go, edited in the car when I could, and every night we stitched together recap Reels that felt fast-paced but personal. And to keep things visually interesting, we mixed it up: digital stills, grainy camcorder footage, even some nostalgic tape-deck vibes just because it looked great on mobile. That mix gave everything more texture, more character. Not just another “here’s a car” video, but something you could actually feel. What struck me most was how many people watching from the outside had no clue what this Gipfeltreffen even was. We got flooded with questions: is this public? Is this a rally? Is Porsche launching something new? It felt like the event was massive for those attending, but barely visible to those following. That’s where our work really mattered. Through Hanna’s Reels, Stories, and real-time posts, we tried to fill that gap, to show the feeling of being there, without making it feel exclusive or performative. It wasn’t about flexing; it was about bringing people along for the ride.
